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The Hundred
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally
July 22, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
July 15, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features
Time to read: 6 min
Partnership Playbook: Bundesliga, Monzo, Polymarket and more
June 24, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Chelsea co-owner Todd Boehly buys stake in Trent Rockets cricket franchise
BREAKING
Latest News
Time to read: 3 min
Chelsea co-owner Todd Boehly buys stake in Trent Rockets cricket franchise
February 12, 2025
BREAKING
Cricket
Time to read: 2 min
Sage named official insights partner of cricket’s The Hundred
May 10, 2022
BREAKING
Media Rights
Time to read: 3 min
ECB: The Hundred draws in 16m viewers and new demographics
August 24, 2021
BREAKING
Media Rights
Time to read: 2 min
Bundesliga secures UK coverage via exclusive Sky Sports deal
August 5, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Nielsen Sports: The Hundred draws in younger viewership demographic
July 27, 2021
BREAKING
Data
Time to read: 3 min
Stats Perform powers ECB engagement in partnership renewal
July 9, 2021
BREAKING
Partners
Time to read: 2 min
ECB and Sky Sports promote The Hundred to new audiences
July 6, 2021
BREAKING
Sponsorship
Time to read: 2 min
ECB losses plummet to £16.1 million amid pandemic
May 12, 2021
BREAKING
Latest News
Time to read: 3 min
Football still suffering from gender prize money pay rift, study finds
March 8, 2021
BREAKING
Sponsorship
Time to read: 2 min
Cazoo further expands sponsorship portfolio with WST deal
February 2, 2021
BREAKING
Partners
Time to read: 2 min
ECB and Vitality continue extensive sponsorship deal
December 16, 2020
Cricket
BREAKING
Cricket
Time to read: 2 min
ECB moves forward with Watmore as chairman after EFL conduct review
May 1, 2020
BREAKING
Integrity
Time to read: 3 min
ECB postpones The Hundred launch to 2021
April 30, 2020
BREAKING
UK
Time to read: 2 min
The Hundred Draft - Social reaction
October 21, 2019
BREAKING
Media Rights
Time to read: 2 min
BBC secures 2021 and 2023 World Athletics Championships rights
October 7, 2019
BREAKING
UK
Time to read: 2 min
ECB unveils New Era as latest partner of The Hundred
September 27, 2019
BREAKING
Sponsorship
Time to read: 2 min
KP Snacks partnership expands reach of The Hundred
August 1, 2019
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Flamengo and Fluminense take betting ban protest to shirts for Rio derby
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026